Hey there, Sanela here. Welcome to my official portfolio— a curation of various marketing and advertising campaigns spanning the worlds of fashion, travel, and lifestyle. Over the past few years, I’ve been blending my love for these industries, along with photography, to creatively direct my own projects.

Whether I’m managing retail storefronts, coordinating events during New York Fashion Week, or helping shape brand identities at Oscar de la Renta, I’m all about storytelling that resonates. I have a keen eye for aesthetics and a strong intuition for what makes a brand unique. I specialize in curating campaigns that not only reflect my creative touch but also stay authentic to a brand’s identity.

Grounded by my New York City upbringing and inspired by my global travels, I aim to bring these perspectives to a prestigious brand, infusing every project with intentionality, vision, and originality. I’m on track to receive my B.S. in Advertising Communications in May 2025, with a completed minor in Fashion Studies, and I am seeking to join a team that’s passionate about pushing creative boundaries, telling compelling stories, and making a real impact.

I invite you to explore the creative perspective and capabilities reflected in my work.

All photography featured throughout this portfolio is my own. ❤︎